Why are regional economies so important? Here's a few facts you may not know.

  • 8.8 million people live in regional Australia
  • Collectively, Australia's regional economies account for around 40% of the national economic output and employ around 1/3 of the workforce.
  • Regional businesses have contributed up to 50% of Australia’s growth since the 2007 financial crisis.
  • Without regional business, Australia’s economy would shrink to what it was in 1997.

SPARK BUREAU understands the significance of Regional business and intends to provide support to Sunshine Coast local business ecosystem;

We have over 35,000 business registered in the Sunshine Coast Council area alone and another 10,000 or more in the Noosa shire. What they all have in common is a need to adapt to the changing business landscape.

In response to this need, Spark Bureau is repositioning itself from “a centre for start-ups, to a Centre for Contemporary Business”. In tangible terms, this will involve four primary areas of focus and benefit for local business:

  1. Educational Talks & Programs. This will involve access to a broad array of speakers and presenters. This will include all aspects of Contemporary Business Practice including business functions such as accounting, marketing, logistics, manufacturing and HR. Whatever the topic, our focus will be to identify and focus on new trends and practices in these fields.
  2. An exceptional Business Meet-Up Space. This includes improvements to our Website to make it easier for the community to book a space for their business requirements (e.g. meet-up pods, workshop spaces, conference room services or even the entire space for larger gatherings). 
  3. Flexible Work-Spaces, Co-Working & Hot Desks that can be used by freelance consultants, small and micro-businesses, startups or larger established businesses.
  4. Contemporary Function Space. Centrally located and easily accessible event space ideal for networking, meet-ups, business off-Site Events and training days. We’ve also created partnerships with a number of local food and beverage suppliers for catered events.

If you are a business that requires some support or you would like to be involved in helping us support business, we would love to hear from you! or 07 5370 8241



By Sophie Morley


Hi Sparkies!

When SPARK Bureau was launched two years ago our aim was to foster innovation on the Sunshine Coast and to support the growth and development of entrepreneurial start-up businesses.

That is still our mission.

We are now going further – by providing mentoring, advice and expert tuition to Sunshine Coast entrepreneurs and businesses seeking to make a social and economic impact for the region.

Since our inception, SPARK, a not-for-profit organisation working out of an open-plan Ocean St office, has been an incubator for new businesses, providing low-cost shared space for small – often one-person – start-ups, keen to tap into the Sunshine Coast’s rapidly diversifying local economy.

With my transition into the role of CEO here at SPARK, I plan to do more.  

Experiment. Learn. Evolve.

There’s a lot of buzz in the startup space about embracing failure, a concept I believe is largely click-bait for the bigger issue of resiliency. I’ve got a lot to say about resiliency in the face of hardship and tragedy. Maybe another time as that’s not what this post is about. Nor is this post about failure. This post is about experiments, learning, and evolving. With that as context, it is with mixed feelings that I am announcing my departure from SPARK BUREAU.

Building community one founder at a time

Building community one founder at a time

Last week, Gideon Shalwick, one of our SPARK members, and I went through a visioning exercise based on his recent experience working with several entrepreneurs and founders at a retreat in Bali. This session clarified a few things for me in relation to what we’re trying to achieve here at SPARK BUREAU and my role in making it all happen.  Some of this stuff represented some pretty transformational realisations that I’m now feeling compelled to share.

SPARK BUREAU members are startups. So, what's a startup?



by Zach Johnson

A couple months ago, I wrote a blog post about the differences between startup incubators and accelerators.  Reading it again, I realised that I didn’t address our definition of a startup.   I think it’s largely been asked and answered extensively by others whose experience and opinions I respect but there are still some who may wonder about how we at SPARK BUREAU define startups.  

It’s simple really.  According to Steve Blank, serial entrepreneur, Stanford academic and the guy who literally wrote the book on founding a startup: “A startup is an organization formed to search for a repeatable and scalable business model.” 1

This includes all of the companies we work with here at SPARK BUREAU.  Helping founders find a repeatable and scalable business model is our business.  Many of the tools and the general approach we teach and advocate are based on Blank’s work and on the others who followed including Osterwalder , Reis and Maurya

While it’s important to understand what defines a startup, it’s similarly important to consider when a startup is no longer a startup?  Blank frequently refers to startups as “temporary organizations”.  In an issue of Harvard Business Review from a few years ago, mostly dedicated to startups, Blank wrote: “One of the critical differences is that while existing companies execute a business model, start-ups look for one.”  

How do you know when to shift from looking to executing?  It's mostly for the market and your customers to decide that you’ve gotten it right.  But if it happens, just because you’ve ‘graduated’ and you’re generating recurring revenue, turning a profit, maybe operating in multiple countries and you’re a full-fledged company doesn’t mean you shouldn’t continue to follow the startup principles and think like the same founder with the guts and hustle that got you to where you are.

Bright Sparks gives opportunity to explore the world of virtual reality

Left to right: Mackenzie Reardon, Abbey Van de Vorst, Jacinta O’Shea, Brayden Munro, Kyra Bellamy, Dakota O’Shea

Left to right: Mackenzie Reardon, Abbey Van de Vorst, Jacinta O’Shea, Brayden Munro, Kyra Bellamy, Dakota O’Shea

There’s a fantastic new addition to the already thriving Sunshine Coast entrepreneurial ecosystem!

Council has partnered with Spark Bureau to provide a community driven space where local youngsters will have the opportunity to explore the world of virtual and augmented reality and develop skills for future careers in the technology industry.

Spark Bureau CEO Zach Johnson said virtual reality and live streaming had enormous potential for growth over the next 10 years.

“The Sunshine Coast is a hub for innovation and digital entrepreneurship and here at Spark Bureau we are helping businesses tap into emerging and future markets” Mr Johnson said.

“There are many compelling applications for virtual reality that will continue to evolve at a rapid pace like gaming; training and simulation; immersive educational experiences; art and film; and remote presence for social networking, meetings and medicine.

“So I applaud Sunshine Coast Council for helping to give the local community and particularly our young people access to virtual reality technology and a glimpse into the future. Utilising this technology will help to equip local youngsters with some of vital skills that will help open doors to exciting future careers in technology.”

Pursuing entrepreneurship has proven to be a life-changer for Sunshine Coast teenager and Bright Sparks Lab Virtual Reality Curator Mackenzie Reardon, who also recently launch his startup NEXTi which gives students the opportunity to work in startups.

Mackenzie was also a runner-up in last year’s Sunshine Coast Generation Innovation Challenge and is encouraging all local youngsters with a passion for innovation and entrepreneurship to come on down to Spark Bureau and get familiar with the new virtual reality programs.

“At Bright Spark labs we have a Virtual Reality-ready PC that powers our Virtual Reality headset. We also have live streaming gear here with microphones and high internet speeds to stream to multiple platforms,” he said.

“Our current games range from adventure and action to strategy and Building, multiplayer simulation and education and video and storytelling. The future of VR is looking great with many different applications coming out every day that can solve a lot of real world problems, such as education where the younger generation can now use VR as a new way of learning on a whole new level.

“I will be running a 3D painting competition soon where students will be invited to paint a real live mural on the wall in Bright Spark Labs based on their 3D creation. We hope the students will make this space their own and love entering the world of VR.”

Economic Development Portfolio Councillor Stephen Robinson said council was committed to exploring new, innovative digital technology to drive entrepreneurship and innovation on the Sunshine Coast.

“There is huge potential for future growth in the application of virtual reality to solve social, economic and environmental issues within society and your council believes it is critically important to invest in initiatives and programs like the Bright Sparks Lab that will fuel an entrepreneurial and innovative environment here on the Sunshine Coast,” Cr Robinson said.

“An important part of providing this new virtual and augmented reality space will be teaching our community and particularly our young people how to make it work for them and we’ll be doing that with Spark Bureau running a program of after school virtual reality workshops and demonstrations.

“Your council is extremely proud to support this and many other initiatives that support and strengthen our entrepreneurial ecosystem like the Mayor’s Telstra Technology Awards, Startup Weekend and Startup Weekend Youth and Coder Dojo.

“By investing in and supporting these programs and initiatives we want to provide our future generations with the opportunities to develop the skills, qualifications and knowledge that will be so important to tapping into the careers of the future.”

The Bright Sparks Lab is free to use and will be open to the public on Wednesday afternoons from 3pm to 6pm.

Why is SPARK BUREAU a not-for-profit?



by Zach Johnson

Did y’all know that SPARK BUREAU is a not-for-profit organisation? Do you care? Should you?

I’ll start by declaring that NFP is a tax designation, not a business model. NFPs should operate as any other business with customers and shareholders using sound practices and good governance. Ultimately, the main distinction between a for-profit company and a NFP is what happens with any money or assets made beyond what’s necessary to cover costs. This profit, or ‘surplus’ in NFP parlance, is redirected back into the business to support activities related to its mission as defined in its constitution and not distributed to owners, directors or other beneficiaries.

In the case of SPARK BUREAU, we exist to support startups. By extension, supporting startups allows us to assist in realising the Sunshine Coast Regional Economic Development Strategy by playing a meaningful role in launching new businesses, creating new jobs in the knowledge economy, establishing high-wage career pathways for Sunshine Coast residents and elevating the reputation of the Sunshine Coast as a leading regional hub of innovation in Australia.

Our constitution states that the objective of SPARK BUREAU is to “support, assist and facilitate the growth and development of startups to achieve quick expansion, capital, knowledge, global opportunities and connections with corporate leaders and investors.”

We do these things by:

  • offering startups a comprehensive and tailored mentoring program which will provide advisory support including but not limited to strategic, technical and investment advice;
  • facilitating opportunities to offer start-ups quick expansion;
  • offering startups the opportunity to source and gain seed capital;
  • endeavouring to provide a state of the art purpose built and adaptable working space for startups; and
  • educating startups in the necessary areas required to support the growth of a startup, including but not limited to personal relations, human relations, business planning, pitch coaching, networking and presentation.

The activities listed above are taken verbatim from our company constitution, approved by our directors before we opened our doors and commenced operations. Do you care? Maybe not. Should you? Well… I think you should. Why? It’s probably important to understand where we’re coming from as an organisation. 100% of everything we do is dedicated to supporting startups and entrepreneurs and 0% of anything beyond covering our costs makes its way into anyone’s pockets.

The federal funds we receive as a pilot of what is now called the Incubator Support Programme go to directly support the above activities. So does the generous support from the Sunshine Coast Council to help bring expert speakers into the region or make virtual reality equipment available to the public (stay tuned for more exciting news about that!). Coworking membership fees and venue hire fees? Guess what? They also go to help provide open and accessible support programs to startups as per our constitution.

So if you’re a paying member of our startup community, you are contributing to the self-propagation of your very own startup community which exists solely to support the Sunshine Coast’s startup community. Cool huh? Do you care now?

Good — me too! A lot.

What is a startup incubator?



by Zach Johnson

So here’s the thing. Sometimes you embrace a name you know isn’t wholly representative of what you’re trying to do in order to increase the understanding and support of the community you’re hoping will embrace what you’re trying to do. This is the case at SPARK BUREAU.

We’re currently running our second incubator intake, comprised of five tech startups. These companies get full-time coworking membership, weekly check-in meetings, monthly milestone reviews, mentoring from our extensive network of successful executives and entrepreneurs, investor introductions, access to workshops and guest speakers and training from experts in lean startup principles, design thinking, agile methodology, digital marketing, funding and IP protection.

Incubators are generally less formally structured offerings of no finite duration. Accelerators are generally more structured programs lasting 3–6 months. Many incubators are housed within and supported by public institutions including local government or universities. Many accelerators are for-profit and provide opportunities for private organisations and individuals to offer seed funding in exchange for equity. Some incubators take startups at the earliest stages — still in ideation, and provide support including, strategy, development and marketing to get those companies to launch. Many accelerators prefer to wait until the startup has demonstrated some “traction” as indicated by things like signups, downloads, subscriptions or contracts.

SPARK BUREAU is both of these things and neither of these things at the same time. We are a not-for-profit. Technically, this is a tax designation rather than a business model. Specifically, we established SPARK BUREAU to be aligned with our regional economic development strategy and are very much about helping create and attract more digital technology companies that represent higher wage employment opportunities thereby lifting the economic base of the Sunshine Coast.

We’re also dedicated to helping foster and support our community of creatives, technologists, marketers and business people in aid of developing a stronger pool of resources from which our tech entrepreneurs — and indeed established companies — can draw to enhance efficiencies, further innovation, and increase our regional competitive advantage.

Ultimately, we’re less about nailing the exact marketing term or finding the most highly refined monetisation strategy than iterating to find what works for our local tech startups, our region and our partners. We will continue to iterate and use our unique model to expand our offering to those outside of our immediate geography and attract startups at various stages to start and grow their tech business on the Sunshine Coast.

For more in the differences between incubators and accelerators:

This article was originally posted on Medium

Bots, beacons & dirty laundry: Spark Bureau's second incubator cohort


An Uber-­like laundry service, chatbots for cities, and beacon technology marketing are among the tech start­ups chosen for Spark Bureau’s second incubator cohort. After Spark Bureau’s inaugural cohort completed in May, the Sunshine Coast incubator has just announced the five local, innovative, tech start­ups taking part in the August cohort. 

Zach Johnson, Spark Bureau’s co­founder and CEO, was thrilled at the quality of applicants for the incubator’s second intake.

“We had twenty­five applications, of which we chose five tech start­ups to be included in the August intake. Our tech expertise, and the fact we are a non­for­profit, community focused organisation gives us a unique place in the startup ecosystem here on the Sunshine Coast,” said Johnson.

The chosen five:

1. Xandra Labs

Xandra Labs is one of the first companies in the world to be developing personalities and dialogue for brands to engage their users in Facebook Messenger. The design­led tech startup is currently working on urban and community development projects.

2. ChilliDocs

ChilliDocs is a cloud­based service that can significantly improve the productivity of document production and management tasks by automatically generating documents from templates. These documents can be distributed via multiple channels such as email, DropBox Google Drive and one­touch post.

3. SafeSmartPickUp

SafeSmartPickUp is a technology platform to improve traffic flow at school pick­ups.

4. Epicuest

Epicuest is an omni­channel platform integrating beacon technology with marketing, loyalty and social media solutions for bricks and mortar businesses.

5. Lifestyle Laundry

Lifestyle Laundry is a service built on a unique technology platform that taps into home­based laundries to pick up, wash, fold and return your laundry within 24 hours.

The companies will receive full­time coworking membership, weekly check­in meetings, monthly milestone reviews, mentoring from an extensive network of successful executives and entrepreneurs, investor introductions, access to workshops and guest speakers and training from experts in lean startup principles, design thinking, agile methodology, digital marketing, funding and IP protection.

Brian Keayes, a co­founder of fintech startup Promis , and inaugural cohort graduate reiterated Spark Bureau’s success.

“The calibre of coaches and material in Spark’s incubator program is definitely on par with conferences I’ve been to in the United States and with major companies I’ve been involved with in Melbourne. It’s exciting to see programs like this in regional Queensland and I look forward to hearing about the success of the second cohort,” said Keayes.